Social Media Marketing
Thanks to the advent of mobile devices, staying in touch with people you know (and even people you don’t know) is easier than ever. In addition to being able to carry around a phone, computer, or tablet with you wherever you go, you can often tie these devices to social media accounts. With how much social media is accessed by millions of people all over the world every single day, it is essential that businesses take advantage of advertising opportunities through these networks.
Here at Action Reporter Media, we use customized SEO strategies to help you connect with your customers better. By understanding more about your customers, you can effectively advertise to keep the loyal ones doing business with you and attract new ones. Utilizing social media marketing is an essential part of this process.
The Social Media Trend
Everywhere you look, people and businesses have a social media account. Networks like Instagram, Facebook, and Twitter not only allow friends and family to stay in contact with one another, but they also allow businesses to communicate directly with consumers. In fact, if your business doesn’t have a social media account, it’s likely you’re missing out on contacting many potential customers. There are trends with social media, so it’s important to stay up-to-date with the most popular networks. If one network falls, it’s likely another will rise to take its place. If you stay on top of what’s trending, you are more likely to connect with more customers, increasing your business opportunities.
Social Media Advantages
In many cases, launching a personal social media account is free. Facebook can be so successful for attracting new customers that 80% of companies use it to do so. Even if launching a business account on one of these networks costs money, it’s important to consider the advantages that social media exposure offers:
- Lead generation
- Interaction with customers
- Creative marketing opportunities
- Increased brand awareness and differentiation from your competitors
In addition, you can learn a lot about your customers through their interactions with your account. Customers are also more likely to trust in your business when you are open and transparent with them.
How We Help
Action Reporter Media helps by creating an advertising plan for social media to help you attract and stay in contact with loyal customers. We help bridge the gap between you and your supporters to build up confidence and trust in your brand.
Connecting with your customers is more important now than ever, especially since technology has made it so simple.